JOOLA is hitting the road to celebrate summer, bringing an ice cream truck and a refreshing new paddle to cities from Texas to the East Coast.
It's all part of the brand's new 2026 JOOLA Pops Summer Tour, a multi-city pickleball celebration built around one simple truth: "summer is better with pickleball."
The tour begins this weekend at MLP Dallas and ends back in JOOLA's backyard of Ocean City, Maryland, on June 27. There are seven other stops in between.
Part of the fun is a new paddle, the JOOLA Rally Rocket, a limited-edition collection dropping May 26 featuring each Pro V 16mm and 14mm in the JOOLA lineup – Agassi, Perseus, Scorpeus, Hyperion, and Kosmos – but "reimagined with a bold red, white, and blue colorway and a playful, melty drip-inspired design that screams summer."
The paddles will retail for $329.95.
"The Rally Rockets are a celebration of the season, combining high performance with a design that doesn't take itself too seriously," said JOOLA CEO Richard Lee.
"We want players everywhere to experience what we call a JOOLA Summer, because everything is better when you've got a paddle in your hand and a game to play."The JOOLA Pops Summer Tour wouldn't be complete without an actual ice cream truck, which will dish out complimentary popsicles while supplies last.
Here's the full tour schedule:
| May 23–25 | Dallas, TX |
| May 30–31, June 1 | St. Louis, MO |
| June 4 & 6 | Chicago, IL |
| June 13-14 | New York, NY |
| June 18 | Baltimore, MD |
| June 20–22 | Montgomery County, MD |
| June 25 | Annapolis, MD |
| June 26 | Delaware Beaches |
| June 27 | Ocean City, MD |
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