2026 Carvana PPA Tour Spring Season Produces Record-Breaking Growth Across All Key Business Areas

The Carvana PPA Tour 2026 spring season recently culminated with the thrilling Toys “R” Us PPA Finals in San Clemente, Cali., and the tour’s 10-tournament January-May slate delivered big results across the board, proving the magnitude and staying power of professional pickleball in the pantheon of mainstream sports entities.

Each key business area produced all-time Carvana PPA Tour records and significant year-over-year growth (vs. the first 10 domestic PPA events of 2025):

Ticket Revenue

• Ticket revenue was up 58%, year-over-year

Viewership & Fan Engagement

• The No. 1 and 3 most-watched pro pickleball matches of all-time aired during the 2026 PPA Spring season
  • 791,000 average viewers – Jan. 18, 2026, on CBS (PPA Carvana Masters)
  • 570,000 average viewers – May 2, 2026, on CBS (PPA Atlanta)
• PBTV event coverage generated 23% year-over-year growth (total of 473 million minutes viewed)
• Carvana PPA Tour social media accounts have seen a 37% increase in new followers, along with +72% in impressions and +124% in social media engagement year-over-year

Additional Spring 2026 Highlights

• Apollo Sports Capital leads $225 million investment in Pickleball Inc., parent company of the PPA Tour
• 2026 SFIA annual report confirms pickleball as America’s fastest-growing sport for the 5th consecutive year; now the fourth-most played sport in the country (over 24 million players)
• 2025 marked PPA Tour international expansion into Asia and Australia, and 2026 has seen the introduction of additional tournaments in Italy and Canada
• PPA Athletes ranked in the Top 20 across all disciplines (Singles, Doubles, Mixed Doubles) represent 17 countries