Fanatics Sportsbook Named Title Sponsor of PPA Tour North Carolina Cup

Big-name brands just keep coming to the world of professional pickleball.

The latest example is rather groundbreaking, with Fanatics Sportsbook signed on to be the title sponsor of next week's PPA Tour Fanatics Sportsbook North Carolina Cup.

With sports gambling just recently becoming legal in North Carolina, this opens up the potential for more sports betting entities to jump into the pickleball space.

"We are excited to sponsor the PPA Tour’s North Carolina Cup," said Ari Borod, Chief Business Officer, Fanatics Betting and Gaming. "Pickleball is the fastest growing sport in the United States and with the best pickleball athletes in the world coming to North Carolina, we can be a part of it in a big way."

While gambling on professional pickleball has been an on-and-off enterprise in the last couple of years, the fact that a big-name sportsbook is a title sponsor of a major pickleball tournament potentially opens up additional revenue streams for (and interest in) the sport. DraftKings has partnered with the PPA in the past and BetMGM has been visible in the pickleball space as well.

It seems only a matter of time before legal betting on professional pickleball is here to stay.

Tickets and registration for the North Carolina Cup are available at ppatour.com. Broadcast coverage of the Fanatics Sportsbook North Carolina Cup will be hosted across Amazon Prime Video, ESPN2 and PickleballTV.

Sports fans living in and visiting North Carolina can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics Sportsbook experience.