How JOOLA Took Over the Pickleball World | Interview with Owner & CEO Richard Lee

Introducing our two-part interview with Owner, President, and CEO of JOOLA, Richard Lee. Pickleball Clinic co-founder Aaron asked Richard about his incredible story from running table tennis tournaments to building a table tennis and pickleball product empire, how he build his business and team, challenges he's faced, and JOOLA's plans for the future. Enjoy! SUBSCRIBE for more interviews and awesome pickleball content! JOIN pickleball's #1 online community: https://www.facebook.com/groups/thepickleballclinic/ READ the best newsletter in pickleball (for free): https://www.thepbclinic.com EPISODE TRACKLIST 0:00 - Intro 1:00 - JOOLA Origin Story 2:38 - Getting Ben and Collin Johns Involved 3:20 - How JOOLA Has Evolved from Table Tennis to Pickleball 6:16 - Why Richard Bought Out the JOOLA Parent Company 8:20 - Richard's Decision-Making Criteria 10:09 - How the JOOLA Acquisition Came to Be 12:02 - Developing Confidence and Inspiring His Team 13:55 - How to Build a Great Team 16:15 - How Far JOOLA Has Come as a Brand 18:05 - Dealing With Crises 20:07 - How Often Will JOOLA Release New Paddles? 22:05 - The Paddle Creation Process 24:14 - What the Pickleball Community Needs Right Now 25:25 - Misconceptions About JOOLA 27:09 - What Richard Wants the Public to Know About Him 28:16 - Work Life Balance 29:58 - What's Next for JOOLA 31:21 - What Makes JOOLA Different Source: The Pickleball Clinic

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