AUSTIN, Texas – Major League Pickleball (MLP) announced today an agreement with Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, to be the Official Sunglasses of MLP.As part of Knockaround’s multi-year sponsorship, the brand will immerse itself at all MLP events, including through on-site activation spaces, signage and hospitality opportunities, as well as promotion on social media and MLP livestream productions.”We are thrilled to welcome Knockaround to the MLP family,” said MLP President Brooks Wiley. “Their dedication to fun, creativity and excitement is the perfect fit for what MLP is all about. We look forward to working with Knockaround to showcase our two exciting brands.”
“I am beyond excited that Knockaround is partnering with Major League Pickleball,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround. “Pickleball is the fastest growing sport in the US and it’s clear to me why—it’s fun, full of energy, and can be enjoyed by people of all ages. Those ideals align perfectly with what Knockaround is all about and MLP has packaged them wonderfully.” At MLP’s first event of the season in Austin, Texas, team BLQK defended their title as MLP Champions and became the first and only back-to-back winners in league history. MLP will continue its 2022 season with events in Newport Beach, Calif., (August 5-7) and Columbus, Ohio (October 14-16), giving its twelve teams two more shots at taking home the Pritchard Cup and $100,000 grand prize. MLP offers the largest prize purse in professional pickleball at $319,000 per event.
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About Major League Pickleball
About Knockaround
Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.
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