Life Time Announces It Is Getting Into the Pickleball Ball Business

 Life Time, which continues to invest in the pickleball space in the United States, announced it has filed a patent for "The Ultimate Pickleball."

Designed to address common issues of inconsistent speed, bounce and durability, the new patent-pending ball will be unveiled during an exclusive event featuring Andre Agassi at Life Time's PENN 1 in New York City on August 19.

As an avid pickleball player and engineer, Life Time Founder, CEO and Chairman Bahram Akradi collaborated with his team to design a new pickleball with features to address these issues. The goal is to improve ball durability, bounce consistency and eliminate other common pickleball issues, especially at the higher levels of play.

LT – The Ultimate Pickleball, will be available for purchase later this month.

"Life Time has elevated the game of pickleball since 2021 and rapidly grown the number of courts we offer across North America, along with the best lessons, leagues, tournaments and coaches," said Akradi. "A clear opportunity that emerged was to advance the quality of game play and participants' experiences with a vastly improved pickleball. I always welcome the opportunity to solve challenges and am excited to launch our Ultimate Pickleball as a solution to offer the combination of improved weight, speed, hole distribution and material to support consistent play and durability."

LT – The Ultimate Pickleball, will debut exclusively in Life Time clubs later this month and be used at all Pickleball Classic tournaments. Later, the ball will be available for sale at Life Time's racquet sports pro shops and online at LT Shop.

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Life Time boasts over 700 permanent pickleball courts and serves thousands of members and guests at its clubs while also hosting multiple Major League Pickleball (MLP) and Professional Pickleball Association (PPA) tournaments nationwide. It also hosts its own spring and fall Pickleball Classic tournaments for members.

The recent appointment of Andre Agassi as the inaugural chair of the Life Time Pickleball and Tennis Board further highlights Life Time's commitment to the growth of pickleball. On August 19, Life Time will welcome Agassi and other top pickleball pros and other athletes for an evening of exhibition-style play and other category-defining announcements with its partner, JOOLA. The event will also be livestreamed on its complimentary digital app.

Life Time recently launched instructional pickleball videos by professional players Ben and Collin Johns available on its complimentary digital app.