Major League Pickleball Announces Advil as Exclusive and Official Pain Reliever in Multi-Year Partnership Agreement

Partnership to Launch with Advil Serving as MLP’s First-Ever Event Title Sponsor –
Advil Targeted Relief MLP Mid-Season Tournament – July 10-14 in Grand Rapids, MI

MLP by Margaritaville (MLP) and Advil, a leader in innovative and effective pain relief solutions, today announced Advil as the Exclusive and Official Pain Reliever of MLP. The multi-year partnership underscores a mutual dedication to improving well-being and performance across the sport. Under the agreement, Advil will serve as the title sponsor of the Advil Targeted Relief MLP Mid-Season Tournament, coming to Grand Rapids, Mich., July 10-14.

“Advil is a trusted and effective pain reliever, and this agreement furthers MLP’s strategic partnerships in the health and wellness categories,” said MLP CEO Bruce Popko. “We are so pleased to welcome Advil to the MLP family and have them serve as the title sponsor for our inaugural mid-season tournament.”

“We are thrilled to partner with MLP as its Official Pain Reliever,” said Karen Bouhadana, Senior Brand Director, Advil. “This collaboration marks a significant milestone for Advil, coinciding with the launch of Advil Targeted Relief, Advil’s first topical pain reliever. Advil is committed to supporting athletic performance and recovery, and this partnership with MLP represents the next step in our mission to support athletes at every level. We are excited to bring the benefits of Advil to the passionate community of pickleball players and fans alike.”

The Advil Targeted Relief MLP Mid-Season Tournament will be a first-of-its-kind event, featuring all 22 MLP franchises competing in a double elimination bracket to crown an event champion. The event will mark the only time during the 2024 MLP season schedule that all MLP teams will be participating in the same event.

In addition to event title sponsorship, Advil’s role as Official Pain Reliever of MLP will include:

• The Advil Targeted Relief Zone, a player-ready area offering samples of Advil Targeted Relief, Advil’s first topical pain reliever, for MLP’s professional players
• Ads and billboards on linear coverage of the Grand Rapids event on both ESPN2 and Tennis Channel
• Prominent signage on Championship Court and Grandstand Court
• A presence at all 2024 and 2025 MLP events, where samples of Advil’s portfolio of pain relief products will be provided to the general public

About Major League Pickleball (MLP by Margaritaville)

MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.

About Advil

Patients and doctors have trusted Advil to deliver powerful relief from several kinds of pain, including headache, muscle aches, minor arthritis and other joint pain, and backache for more than 35 years. Advil’s line of products includes Advil Liqui-Gels, Advil Dual Action, Advil Dual Action Back Pain and the brand’s latest innovation, Advil Targeted Relief. As Advil’s first topical pain reliever, Advil Targeted Relief starts working on contact, targeting pain at the source, for relief that lasts up to 8 hours. To learn more about Advil, visit www.Advil.com. 

Important Safety Information

Advil Targeted Relief is intended to treat acute pain rather than the cause of the pain itself by overriding pain signals. Please refer to the full product labeling for additional safety information related to Advil Targeted Relief. 

About Haleon

Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with Humanity. Haleon’s product portfolio spans five major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon’s U.S. brands include Abreva, Advil, Benefiber, Centrum, Emergen-C, Excedrin, Flonase, Gas-X, Natean, Nexium, Nicorette, Parodontax, Polident, Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS, Voltaren, and more. 

For more information on Haleon and its brands, please visit www.haleon.com or contact [email protected].