Major League Pickleball Announces Advil as Title Partner of Upcoming Dallas Event

Advil Targeted Relief MLP Dallas – League’s Penultimate 2025 Regular Season Event – To Be Hosted At Pickler Universe, July 24-27

Major League Pickleball (MLP presented by DoorDash) today announced Advil – a leader in pain relief for over 40 years – as the title sponsor of Advil Targeted Relief MLP Dallas, set to take place July 24-27 at Pickler Universe. The four-day event will feature fast-paced, professional coed team pickleball action with major implications for the league’s playoff picture. Tickets are on sale now through Tixr.

Now in its second year as the Official Pain Reliever of Major League Pickleball, Advil continues its commitment to supporting both elite athletes and everyday players. At Pickler Universe, fans can stop by the interactive Advil pop-up booth to experience Advil Targeted Relief firsthand, learn how it works, and engage with brand activations designed to help them feel their best – whether they’re hitting the court or cheering from the sidelines.

“As one of over 20 million amateur pickleball players in the country, I can attest to the importance of Advil for pain relief,” said George Killebrew, United Pickleball Association (UPA) Chief Revenue Officer. “We are so appreciative of Advil and their support of – and partnership with – MLP.”

“Advil is so proud to continue to partner with MLP and support the sport, while providing players with strong, fast, effective pain relief,” said Natalie Halpern, Senior Director of Marketing, Advil. “Our Advil Targeted Relief product is the perfect fit, and we look forward to bringing fans closer to the action while delivering on our mission of helping people confront their pain so they can keep playing the sport they love.” 

As part of the partnership, MLP pro stars Anna Bright (St. Louis Shock) and Hurricane Tyra Black (defending 2024 MLP champion Dallas Flash) will serve as brand ambassadors, wearing the Advil logo on their uniforms during competition and participating in digital content and earned media opportunities that bring the collaboration to life. 

Advil Targeted Relief MLP Dallas will be the ninth of the league’s 10-event 2025 regular season, with nine of the Premier Level’s 16 teams participating in one of their final chances to secure regular season standings points, battle for seeding, and earn entry into the Toray MLP Playoffs – San Diego (Aug. 15-17):

• Carolina Hogs: Roscoe Bellamy, Kaitlyn Christian, Tammy Emmrich,  Ben Johns, Collin Johns, Liz Truluck
• Dallas Flash: Hurricane Tyra Black, Augie Ge, Ivan Jakovljevic, Jorja Johnson, JW Johnson, Tatiana Ruhl
• LA Mad Drops: Wes Burrows, Quang Duong, Danna Funaro, Hunter Johnson, Jade Kawamoto, Catherine Parenteau
• NJ 5s: Meghan Dizon, Christa Gecheva, Will Howells, Craig Johnson, Zane Navratil, Anna Leigh Waters
• NY Hustlers: Felicity Di Laura, Zane Ford, Stephen Madonia, Dominique Schaefer, Helena Spiridis, Donald Young
• Phoenix Flames: Genie Bouchard, Jessie Irvine, Tyson McGuffin, Jack Sock, Pesa Teoni, Alex Walker    
• SoCal Hard Eights: Judit Castillo, Ryan Fu, Blaine Hovenier, John Lucian Goins, Jalina Ingram, Irina Tereschenko
• St. Louis Shock: Anna Bright, Cailyn Campbell, Kate Fahey, Erik Lange, Hayden Patriquin, Gabriel Tardio
• Texas Ranchers: Christian Alshon, Rafa Hewett, Helena Jansen, Eric Oncins, Tina Pisnik, Etta Tuionetoa

About Major League Pickleball (MLP presented by DoorDash)

Founded in 2021, Major League Pickleball (MLP presented by DoorDash) is the preeminent, coed, team-based professional pickleball league, featuring over 100 of the best athletes across 22 teams, iconic team owners, and the most electric live events and fan experience in the sport. In 2024, MLP and the PPA Tour merged under the newly-formed United Pickleball Association (UPA), bringing together the leading pro pickleball organizations under a single entity. Visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube for more information.

About Advil

Patients and doctors have relied on Advil to deliver powerful relief from several kinds of pain, including headache, muscle aches, minor arthritis and other joint pain, and backache for 40 years. Advil’s line of products includes Advil Liqui-Gels, Advil Dual Action, Advil Dual Action Back Pain, Advil PM, Advil Tablets and the brand’s latest innovation, Advil Targeted Relief. As Advil’s first topical pain reliever, Advil Targeted Relief starts working on contact, targeting pain at the source, for relief that lasts up to 8 hours. To learn more about Advil, visit www.Advil.com. 

Important Safety Information

Advil Targeted Relief is intended to treat acute pain rather than the cause of the pain itself by overriding pain signals. Please refer to the full product labeling for additional safety information related to Advil Targeted Relief. 

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