Pros vs Creators: Who ACTUALLY Runs the Sport?

What a conversation this was! Sitting down with Brian Lim, better known as Building Pickleball, brought everything full circle for me. A year and a half ago I was one of the first guests on his channel, and now I get to flip the script and host him on mine. Brian has been one of the most creative and hardworking voices in the pickleball space, and his storytelling is on another level. From YouTube strategy and content creation to brand partnerships and life lessons, we cover it all in this episode. ❗️Shop My Signature Paddle HERE: https://boundlesspickleball.com/products/munro ❕ProXR Site (10% Off): MUNRO10 https://proxrpickleball.com/discount/MUNRO10?redirect=%2Fcollections%2Fshopall 👐Hesacore Grips: CODE: JACK10 https://shop.hesacore.com/?ref=bwyegeqa 🧘Bodhi Pickleball (15% Off): CODE: MUNRO https://bodhipickleball.com/8902527 Newsletter Sign Up: https://jacksjournal.beehiiv.com/subscribe 🔗Social Links: Instagram: https://www.instagram.com/thejackmunro TikTok: https://www.tiktok.com/@thejackmunro Brian Lim: https://www.instagram.com/buildingpickleball/?hl=en 📸 My filming setup and equipment: Sony A7III Camera: https://amzn.to/3ZvC6lc Camera Tripod: https://amzn.to/3B56usN Phone Tripod: https://amzn.to/4e3WRce ⏱️ Chapters: 0:00 Introduction And Full Circle Moment With Brian 1:40 Diving Straight Into YouTube Strategy And Hooks 17:00 Building Brand Partnerships And Loyalty 30:00 Pickleball, Run Clubs, And The Austin Community 45:00 Paddle Technology And Court Design 53:00 Life Lessons And Final Reflections Brian and I dive deep into how to craft powerful stories through video, the importance of hooks and titles for YouTube growth, and how both of us think about building long-term partnerships with brands. We also get into pickleball’s global rise, with Brian sharing stories from Hong Kong and South Korea, plus an honest discussion about what makes great courts and paddles stand out. On top of that, we talk about loyalty in the sport, the difference between community in pickleball versus run clubs, and what lessons we’re learning outside of the game. This is one of my favorite podcast episodes because it balances both storytelling and strategy while also giving a glimpse into how two creators are navigating the pickleball world in very different but equally passionate ways. If you want insight on content creation, pickleball’s growth, and the mindset needed to succeed both on and off the court, this is a must-watch. Source: Jack Munro

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