Zenni Optical Teams Up with Major League Pickleball as Official Eyewear Partner

Zenni Brings Its Affordable, High-Performance Eyewear to One of the Fastest-Growing Sports in the U.S.

NOVATO, Calif., March. 11, 2025  — Zenni Optical, the world’s leading online eyewear retailer, today announced its new partnership with Major League Pickleball (MLP), becoming the Official Eyewear of the league. This new collaboration will provide top-tier eyewear for the league’s professional athletes, as well as their fans. This partnership underscores Zenni’s mission of empowering individuals both on and off the court to see the world clearly and authentically.

Major League Pickleball is the trailblazing, coed team-based pro pickleball league that showcases over 100 of the sport’s top players across 22 celebrity-owned teams. MLP’s 2025 season schedule will feature a collection of 13 exhilarating events across the country from April-August. 

“Zenni has supported a wide variety of athletic programs, sports organizations, and athletes over the years and, now, include Major League Pickleball among them,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical. “We are excited to partner with MLP, adding this dynamic and exponentially expanding sport into our diverse family of partnerships.” 

Major League Pickleball is a global leader in the sport, and this collaboration with Zenni will inspire players of all levels to bring their best game, with clear vision and confidence.